The Nokia Outdoor Series Blogger Debacle

Sorry for the noun train.

In this story, I think there are two big lessons to be learned:

  1. Bloggers, be careful who you volunteer to help out with your time and energy.
  2. Corporations, be careful who you hire to represent your brand.

Thanks, Graham, for sending this one along.

One Response

  1. Very interesting article for me as a marketing director. Mission offered things to bloggers that Nokia was unprepared to actually give.

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